Category Archives: The Media

ADVERTISERS PULL OUT SUPER BOWL ADS!

imageGLENDALE, Arizona (The Adobo Chronicles) – Super Bowl XLIX between the New England Patriots and Seattle Seahawks kicks off at 3:30 pm Pacific today, minus all the commercials.

Sixty second TV ads during the annual NFL championship game have reached an unbelievable $1 Million per spot. Think of how many free Doritos that could mean for millions of Americans!

Just hours before kick-off, all the advertisers in this year’s Super Bowl telecast have withdrawn their commercials. That’s $1 Million in savings for each advertiser, but tens of millions of dollars in lost revenue for the NFL and the NBC Network.

The reason for the sudden withdrawal ?

NBC’s rival network, ABC, has put together all the commercials that were supposed to air during the Super Bowl into a single post on its web site — in advance of the game.

The advertisers said, “Why pay $1 Million per Super Bowl spot when we’re getting it for free?”

Viewers, on the other hand (especially non Seahawks or Patriots fans), said “there’s no reason to watch the game since we’ve already seen all the commercials.”

There are winners and there are losers. And we’re not talking about the Seahawks nor the Patriots.

 

IRS RULES: ONLY 80 PERCENT OF ‘ICE BUCKET CHALLENGE’ DONATIONS IS TAX-DEDUCTIBLE

NBC 'Today' host Matt Lauer taking last summer's Ice Bucket Challenge
NBC ‘Today’ host Matt Lauer taking last summer’s Ice Bucket Challenge

WASHINGTON, D.C. (The Adobo Chronicles) – It’s that time of the year when U.S. taxpayers start receiving their tax forms like W-2’s and 1099’s, as well as their donation receipts for their 2014 charitable donations which are fully tax-deductible (unless they received goods or services as part of their donations).

The summer of 2014 saw one of the most successful donation campaigns in nonprofit history — the Ice Bucket Challenge to benefit the ALS Association.  It was a campaign that went viral worldwide, raising hundreds of millions of dollars for ALS research.

As Americans begin to file their 2014 income tax returns, the Internal Revenue Service (IRS) announced a ruling that only 80% of donations to the Ice Bucket Challenge is tax-deductible.  The remaining 20% will be used by state governments to make up for all the water that went to waste as a result of the ice bucket challenge campaign.

In California, which continues to experience a severe drought, taxpayers can only deduct 60% of their donation to the Ice Bucket Challenge.

Taxpayers who made donations to the campaign are advised to consult with their tax attorneys to avoid being audited by the IRS.

WHITE HOUSE APOLOGY: ‘WE DIDN’T MEAN TO INVITE TWO FOXES TO LUNCH’

imageWASHINGTON, D.C. (The Adobo Chronicles) – The White House today apologized for a major blunder during a luncheon it hosted for members of the media. It was a pre-State of the Union Address gathering to provide legitimate journalists and TV news anchors with advance highlights of President Obama’s speech.

“We sincerely apologize. We meant to invite only people, not animals, and certainly not foxes, to the lunch,” White House Press Secretary Josh Earnest said.

Two foxes were seated next to NBC’s Brian Williams, complete with place cards.

Shepard Smith reports: