GLENDALE, Arizona (The Adobo Chronicles) – Super Bowl XLIX between the New England Patriots and Seattle Seahawks kicks off at 3:30 pm Pacific today, minus all the commercials.
Sixty second TV ads during the annual NFL championship game have reached an unbelievable $1 Million per spot. Think of how many free Doritos that could mean for millions of Americans!
Just hours before kick-off, all the advertisers in this year’s Super Bowl telecast have withdrawn their commercials. That’s $1 Million in savings for each advertiser, but tens of millions of dollars in lost revenue for the NFL and the NBC Network.
The reason for the sudden withdrawal ?
NBC’s rival network, ABC, has put together all the commercials that were supposed to air during the Super Bowl into a single post on its web site — in advance of the game.
The advertisers said, “Why pay $1 Million per Super Bowl spot when we’re getting it for free?”
Viewers, on the other hand (especially non Seahawks or Patriots fans), said “there’s no reason to watch the game since we’ve already seen all the commercials.”
There are winners and there are losers. And we’re not talking about the Seahawks nor the Patriots.