BAGUIO CITY, Philippines (The Adobo Chronicles, Baguio City Bureau) – Today, Palm Sunday, is the official start of the Roman Catholic Church’s Holy Week, culminating next Sunday, Easter.

Baguio City, the nation’s summer capital, is starting to get really crowded as people from the lowlands — including politicians and celebrities — troop to this mountain resort to escape the scorching heat and enjoy Baguio’s cool weather.

Just in time for this solemn season, Pope  Francis has just announced that he has entered the world of Instagram. This, in addition to his existing Twitter account.  It was welcome news for many Catholics visiting Baguio.

In just under twelve hours, Francis’ Instagram account generated more than 1 Million likes and is expected to equal, if not surpass his Twitter likes of 26 Million.

And guess who’s not happy about all this? AlDub (the sensational love team of Alden Richards and Maine Mendoza, stars of the kalye serye on the noon-timle show ‘Eat Bulaga.’)

Although AlDub is credited for a record 39 Million tweets, thrashing the 35.6 Million record of the 2014 FIFA World Cup slemi-final match bvetween Germany and Brazil, their “likes” on both their Twitter and Instagram accounts have a lot to be desired.

Depending on which AlDub site you’re following, the couple’s (and their fans’) Twitter page likes is anywhere between 88,000 and 350,000.  Their Instagram page likes is about 230,000.  Both are a far cry from the Pope’s Twitter record and expected Instagram following.

Well, AlDub fans, you can’t have it all.

In the meantime, AlDub’s competitor TV celebrity, Vice Ganda, is reportedly about to launch an unprecedented social media campaign to outdo AlDub’s record (she has been trying for so long). Stay tuned!