Category Archives: Business

Business, Film and TV, International, Sports, The Media

ADVERTISERS PULL OUT SUPER BOWL ADS!

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imageGLENDALE, Arizona (The Adobo Chronicles) – Super Bowl XLIX between the New England Patriots and Seattle Seahawks kicks off at 3:30 pm Pacific today, minus all the commercials.

Sixty second TV ads during the annual NFL championship game have reached an unbelievable $1 Million per spot. Think of how many free Doritos that could mean for millions of Americans!

Just hours before kick-off, all the advertisers in this year’s Super Bowl telecast have withdrawn their commercials. That’s $1 Million in savings for each advertiser, but tens of millions of dollars in lost revenue for the NFL and the NBC Network.

The reason for the sudden withdrawal ?

NBC’s rival network, ABC, has put together all the commercials that were supposed to air during the Super Bowl into a single post on its web site — in advance of the game.

The advertisers said, “Why pay $1 Million per Super Bowl spot when we’re getting it for free?”

Viewers, on the other hand (especially non Seahawks or Patriots fans), said “there’s no reason to watch the game since we’ve already seen all the commercials.”

There are winners and there are losers. And we’re not talking about the Seahawks nor the Patriots.

 

Business, International, Sports, Travel

BEST SUPER BOWL COMMERCIAL GOES TO … HAWAIIAN AIRLINES

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imageGLENDALE, Arizona (The Adobo Chronicles) – It’s Super Bowl time, and next to the actual football match between the Patriots and the Seahawks, the most awaited moments are the 60-minute ads that will be aired during the live telecast to be beamed worldwide.

Companies cough up millions of dollars for an advertising spot during the game, and it has always been a competition on which is the best commercial.

Well, this year, it’s hands down — Hawaiian Airlines tops the competition, airing a commercial promoting its regular flights from the U.S. Mainland to the Philippines.

Many have read novelist Dan Brown’s most recent book, ‘Inferno’  in which he described Manila as the “Gates of Hell.”

Hawaiian Airlines’ commercial hit the bull’s eye with its tag line, “Fly to the Gates of Hell, with a stopover in Paradise.”  It is a promotion for its flight from the U.S. Mainland to Manila with a stopover in Hawaii.

Philippine Airlines is reportedly very upset  because the Hawaiian Airlines commercial is sure to negatively impact its ticket sales.

Business, Economy, International, Law Enforcement, Politics

FOR PHILIPPINES’ PRESIDENT AQUINO, IT’S ‘BUSINESS AS USUAL’

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imageMANILA, Philippines (The Adobo Chronicles)  – While the bodies of 42 police officers slain in an encounter with lawless elements in the southern island of Mindanao arrived at Villamor Airbase  in Manila yesterday, President NoyNoy Aquino was toasting champagne with top business executives a few miles south of the capital.

Somber and solemn ceremonies were held to honor the police officers — members of the Special Action Force who were practically wiped out in a surprise encounter with the rebels.

Cabinet officials present during the arrival ceremonies included Vice President Jejomar Binay, Interior Secretary Manuel “Mar” Roxas, Justice Secretary Leila De Lima, Transport Secretary Jun Abaya, and Presidential Spokesman Edwin Lacierda.

Other notable guests were former President Fidel V. Ramos, Ilocos Norte Representative Imelda Marcos, Sen. Ferdinand “Bongbong” Marcos, and Sen. Nancy Binay.

Most of the guests, including VIPs and relatives of the slain cops, donned black ribbons on their left arm.

imageAquino, on the other hand, was hobnobbing  with executives of Mitsubishi at the inauguraton of the car manufacturer’s new plant in Santa Rosa, Laguna.

“I wouldn’t miss Dom Perignon for anything,” Aquino said, referring to the top brand champagne served at the elaborate event. The president was also very delighted to see a display of the latest Mitsibishi Lancer.

For Aquino, it’s business as usual — literally and figuratively.