HONOLULU, Hawaii (The Adobo Chronicles) – Hawaiian Airlines, the official airlines of the Aloha State is changing its name effective Januaruy 1, 2016. Going forward, it will be known as “The Plane.”
The change is being made for purposes of easier name recognition and is consistent with the names of the rest of Honolulu’s modes of transportation, such as The Bus and The Cab. Hawaii’s railway system which is now under construction and is expected to be operational in 2016, will take name “The Train.”
The Adobo Chronicles also learned that the hotel chains operating in Hawaii are in a bitter fight to be the one to be called “The Hotel.”
GLENDALE, Arizona (The Adobo Chronicles) – It’s Super Bowl time, and next to the actual football match between the Patriots and the Seahawks, the most awaited moments are the 60-minute ads that will be aired during the live telecast to be beamed worldwide.
Companies cough up millions of dollars for an advertising spot during the game, and it has always been a competition on which is the best commercial.
Well, this year, it’s hands down — Hawaiian Airlines tops the competition, airing a commercial promoting its regular flights from the U.S. Mainland to the Philippines.
Many have read novelist Dan Brown’s most recent book, ‘Inferno’ in which he described Manila as the “Gates of Hell.”
Hawaiian Airlines’ commercial hit the bull’s eye with its tag line, “Fly to the Gates of Hell, with a stopover in Paradise.” It is a promotion for its flight from the U.S. Mainland to Manila with a stopover in Hawaii.
Philippine Airlines is reportedly very upset because the Hawaiian Airlines commercial is sure to negatively impact its ticket sales.
Honolulu, Hawaii (The Adobo Chronicles) – It is rare that commercial airlines offer free tickets with no strings attached. But that is exactly what Hawaiian Airlines is offering – complimentary tickets to as many as 500 passengers. What’s the catch? The tickets are one-way — out of Hawaii.
The offer is part of a new initiative between the Honolulu government and private businesses in Waikiki’s tourism industry.
For several years now, Waikiki has seen a sharp increase in homeless people lining Kalakaua Avenue directly across from Waikiki Beach. Honolulu’s City Hall and Waikiki merchants have agreed that the sight of homeless people — many of whom are from states in the U.S. Mainland — is not good for tourism which is the top revenue-earning industry of Hawaii.
Hawaii Lodging & Tourism Association (HLTA) is giving the Institute for Human Services (IHS) $100,000 this year in addition to the same amount next year. But that’s just to kick start the program. The funds will help pay for the tickets on Hawaiian Airlines.
“When the number one complaint from our visitors on why they will not be coming back to Hawaii is the homeless, you have an issue,” said George Szigeti, President and CEO of HLTA. “So when IHS came to us with a plan of action tailored to address the homeless situation in our Waikiki community, we were pleased and we immediately pledged our support,” Szigeti said.
It is estimated that currently, about 500 individuals call the streets of Waikiki home. The city would need an additional $400,000 to complete the process of sending the homeless back to their home states. It hopes to raise that amount quickly from businesses in Waikiki.
To qualify for the complimentary tickets, homeless people must appear at City Hall for a mugshot and fingerprinting and sign a pledge never to return again to the Aloha State. If they prefer to fly first class, they have to personally shoulder the price difference.