Tag Archives: Super Bowl

Business, Film and TV, International, Sports, The Media

ADVERTISERS PULL OUT SUPER BOWL ADS!

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imageGLENDALE, Arizona (The Adobo Chronicles) – Super Bowl XLIX between the New England Patriots and Seattle Seahawks kicks off at 3:30 pm Pacific today, minus all the commercials.

Sixty second TV ads during the annual NFL championship game have reached an unbelievable $1 Million per spot. Think of how many free Doritos that could mean for millions of Americans!

Just hours before kick-off, all the advertisers in this year’s Super Bowl telecast have withdrawn their commercials. That’s $1 Million in savings for each advertiser, but tens of millions of dollars in lost revenue for the NFL and the NBC Network.

The reason for the sudden withdrawal ?

NBC’s rival network, ABC, has put together all the commercials that were supposed to air during the Super Bowl into a single post on its web site — in advance of the game.

The advertisers said, “Why pay $1 Million per Super Bowl spot when we’re getting it for free?”

Viewers, on the other hand (especially non Seahawks or Patriots fans), said “there’s no reason to watch the game since we’ve already seen all the commercials.”

There are winners and there are losers. And we’re not talking about the Seahawks nor the Patriots.

 

Business, International, Sports, Travel

BEST SUPER BOWL COMMERCIAL GOES TO … HAWAIIAN AIRLINES

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imageGLENDALE, Arizona (The Adobo Chronicles) – It’s Super Bowl time, and next to the actual football match between the Patriots and the Seahawks, the most awaited moments are the 60-minute ads that will be aired during the live telecast to be beamed worldwide.

Companies cough up millions of dollars for an advertising spot during the game, and it has always been a competition on which is the best commercial.

Well, this year, it’s hands down — Hawaiian Airlines tops the competition, airing a commercial promoting its regular flights from the U.S. Mainland to the Philippines.

Many have read novelist Dan Brown’s most recent book, ‘Inferno’  in which he described Manila as the “Gates of Hell.”

Hawaiian Airlines’ commercial hit the bull’s eye with its tag line, “Fly to the Gates of Hell, with a stopover in Paradise.”  It is a promotion for its flight from the U.S. Mainland to Manila with a stopover in Hawaii.

Philippine Airlines is reportedly very upset  because the Hawaiian Airlines commercial is sure to negatively impact its ticket sales.