BEAVERTON, Oregon (The Adobo Chronicles, San Francisco Bureau) – Weeks after it severed its product endorsement relationship with Manny Pacquiao for his public comments about the LGBT community, Nike today announced that it has entered into a similar endorsement contract with Mar Roxas and Leni Robredo.
Roxas and Robredo are the Philippines’ Liberal Party candidates for president and vice president, respectively, in the coming May 9 elections. (Pacquiao is running for senator under a different political party).
As it unveiled its first Roxas-Robredo running shoes, Nike officials told The Adobo Chronicles that they liked the fact that the tandem is promoting Daang Matuwid (straight path) as part of party’s campaign platform against government corruption. “Nike, as a responsible corporate entity, hates corruption,” they said.
The new Nike product, which picks up the signature yellow color of the Liberal Party, is equipped with a special sensor designed to prevent the users from walking or running a crooked path, Nike said.
The right shoe has Roxas’ name on it, while the left has Robredo’s.
BEAVERTON, Oregon (The Adobo Chronicles, San Francisco Bureau) – Philippine presidential candidate and Davao City Mayor Rodrigo Duterte may be gaining popularity and momentum in his quest to be his country’s next president, but he is now in big trouble.
Duterte and his campaign team are being sued by the multinational sports apparel company Nike for copyright infringement and violation of the U.S. Patent and Trademark laws.
It has to do with a newly-released Duterte campaign logo which mimics Nike’s popular ‘Just Do It’ advertising campaign.
U.S. patent laws prohibit any individual or company to copy or use registered trademarks like the Nike logo and advertising meme. If convicted, Duterte and his campaign team face a fine of up to $1 Million or imprisonment of three years, or both.
So our advice to the campaign teams of Philippine presidential candidates, think twice and do your research before just doing it.
MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Recently, The Adobo Chronicles reported that presidential candidate Senator Grace Poe’s son, Brian Llamanzares, drew flak online for posting on his Instagram a picture of him wearing a pair of shoes worth an estimated $19,999.99 on eBay. It was supposed to be a 2011 Limited Edition Nike Mag 10 Back to thie Future Martyi McFly shoes.
Now, with the controversy surrounding Manny Pacquiao’s comments about gay men and women and about same-sex marriage, Nike has dropped the boxer and congressman from its celebrity endorsers.
Nike’s action elicited mixed responses from Filipinos, and one camp in Cebu City burned their Nike shoes in public in protest of the megabrand sports company’s firing of Pacquiao.
Today, Senator Poe denied that her son’s Limited Edition Nikes were among those set ablaze in Cebu.
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