After Dropping Manny Pacquiao, Nike Picks up Mar Roxas And Leni Robredo

imageBEAVERTON, Oregon (The Adobo Chronicles, San Francisco Bureau) – Weeks after it severed its product endorsement relationship with Manny Pacquiao for his public comments about the LGBT community, Nike today announced that it has entered into a similar endorsement contract with Mar Roxas and Leni Robredo.

Roxas and Robredo are the Philippines’ Liberal Party candidates for president and vice president, respectively, in the coming May 9 elections. (Pacquiao is running for senator under a different political party).

As it unveiled its first Roxas-Robredo running shoes, Nike officials told The Adobo Chronicles that they liked the fact that the tandem is promoting Daang Matuwid (straight path) as part of party’s campaign platform against government corruption. “Nike, as a responsible corporate entity, hates corruption,” they said.

Photo credit: Jesmar Dy
Photo credit: Jesmar Dy

The new Nike product, which picks up the signature yellow color of the Liberal Party, is equipped with a special sensor designed to prevent the users from walking or running a crooked path, Nike said.

The right shoe has Roxas’ name on it, while the left has Robredo’s.


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