Category Archives: Government

Beauty, Government, International, Media, Tourism

Tourism Department To Use Coco Martin’s Emperador TV Commercial To Promote The Philippines

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MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Each year, the Department of Tourism (DOT) spends big bucks to create international campaigns to promote Philippine tourism.

Past campaigns promoted internationally-recognized tourist spots like the Banaue Rice Terraces, Palawan’s Underground River, Bohol’s Chocolate Hills, Albay’s Mayon Volcano, and the miles and miles of white sand beaches all over the islands.

This year, DOT has decided to promote the country’s people — beautiful people.  And it is not going to cost taxpayers a single centavo.

Instead of producing expensive commercials to show on international TV, DOT will use the latest Emperador TV commercial featuring actor Coco Martin.

In this commercial, Martin sings his way through the 30-minute video, surrounded by all good-looking Filipinos — from his friends to traffic police to jeepney drivers to road construction workers.

The message behind the commercial: Philippines is the land of (all) beautiful people.

In a way, the people are among the country’s greatest natural resources.

 

Government

Government Unveils Latest Project Under ‘Build, Build, Build’ Program

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F1887DBE-8CED-4379-AE64-DE2CB3525F7A.jpegQUEZON CITY, Philippines (The Adobo Chronicles, Quezon City Bureau) – There is no stopping the Philippine Government from launching and unveiling new infrastructure projects under the Administration’s ‘Build, Build, Build’ program.

This week, the Metropolitan Manila Development Authority (MMDA) opened an awe-inspiring footbridge along EDSA in the Kamuning, Quezon City area.

The bridge, almost twice as high as the regular footbridges seen throughout the Metropolis, has earned lots of praise.

Filipinos who have seen the bridge say that the structure not only ensures the safety of pedestrians trying to cross EDSA, but it also promotes physical fitness especially among senior citizens. They also say this project could become a famous tourist attraction.

Leave it to MMDA to conceptualize and actualize world-class infrastructure projects like this one which could make it to the Guinness Book of Records.

Previously, MMDA received commendations for a smaller footbridge built in a park in Manila:

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Education, Government, Language

U.P. Baguio To Incorporate Speech Therapy In All Its Undergraduate Courses

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BAGUIO CITY, Philippines (The Adobo Chronicles, Baguio Bureau) – The University of the Philippines, Baguio Campus, is the first educational institution to respond to the new city ordinance making it illegal to utter profanities in public, particularly in schools and in businesses catering to young people.

While many individuals and groups have criticized the ordinance as an affront to Free Speech, U.P. Baguio has chosen to be more proactive.

Beginning in the next semester, the school will incorporate Speech Therapy in all its undergraduate courses.  The three-unit course is mandatory for all students regardless of their major.

A member of the U.P Baguio administration, who spoke on condition of anonymity because he wasn’t authorized to speak on behalf of the school, told The Adobo Chronicles that instead of punishing cussers, the school chose to help them reform their speech, a.k.a. foul language.

”Hopefully, by the end of the semester, our students will have totally eliminated profanities  from their everyday speech,” he said.