Manila, Philippines (The Adobo Chronicles) – In one of its giant marquee signs, McDonald’s admitted that the international fastfood burger chain is number one everywhere except in the Philippines where the fat stupid happy bee reigns supreme. McDonald’s, was, of course, referring to the uber famous Filipino fastfood chain, Jollibee. 

Now, another U.S.-based fastfood chain, Kentucky Fried Chicken (KFC) faces a multi-million dollar lawsuit after it released its latest commercial which pokes fun at Jollibee’s most popular menu item, chicken joy.

The fat stupid happy bee has had it with unfair commercial practices by KFC and is suing Colonel Sanders for ads portrarying chicken joy as chicken sad (see photo of KFC ad).

A spokesperson for Jollibee told The Adobo Chronicles that KFC went too far and hit below the belt by insulting its top menu seller. “Jollibee understands that it is operating in a free market society, but KFC needs to understand it won’t get away with unfair advertising ” the spokesperson said.

In the law suit, Jollibee claims that the chicken joy photo used by KFC in its ad was clearly photoshopped to look bland, soggy and non-crispy.

In addition to its hundreds of outlets in the Philippines, Jollibee has franchise stores in the U.S., including Hawaii, California, Washington, Nevada, New York, New Jersey and Chicago. Jollibee sells hamburgers, chicken, spaghetti and popular Filipino fare like lumpia, pancit and bangus (milk fish).