Atlanta, Georgia (The Adobo Chronicles) – Coca Cola’s most ambitious promo campaign to date is coming back to haunt the giant soda company, and its rival Pepsi is reaping all the benefits.
As summer season began, Coca Cola started rolling out its promo campaign titled ‘Share a Coke.’ It involves the production of limited edition coke bottles that replace the coke logo with popular names like Anna, Justin and Zack.
There is one problem: Coca Cola’s name database has only 250 entries, and that production of the special bottles is not possible if a person’s name is not in the database.
As a result, millions of disgruntled soda consumers whose names are not on Coke’s list are now switching to Pepsi.
Luckily for The Adobo Chronicles, we found our name on Coke’s database.