Category Archives: Business

Underwater Disneyland To Rise In The Philippines’ Benham Rise

image.pngANAHEIM, California  (The Adobo Chronicles, Los Angeles Bureau) – It is known as the Benham Rise, a 13-million- hectare, seismically active undersea region located east of Luzon, and is 35 meters underwater at its shallowest point off the provinces of Aurora and Isabela. It is said to be wider than Luzon, Samar and Leyte combined.

In April 2012, the UN Convention of the Law of the Sea (UNCLOS) recognized and officially approved the Philippines’ claim that Benham Rise is part of its continental shelf and territory. With that, the Philippines’ territory has increased to 43 million hectares from 30 million hectares.

Today, a big announcement from Disneyland: it will build the world’s first underwater theme park on Benham Rise. The park will feature a replica of the Titanic, several snorkeling arenas, a natural aquarium and swimming pool, submarine rides, shops, restaurants and other unique attractions — all under water!

Disney’s announcement is just one of living proof of foreign investors’ confidence in the incoming administration of president-elect Rodrigo Duterte. It is part of the mayor’s overall strategic plan to create jobs for Filipinos, promote Philippine tourism, and create a smoke-free environment that can be enjoyed by domestic and foreign tourists alike.

Duterte also hinted at creating several underwater livable communities at Benham Rise as a way to disperse the overcrowding of Metro Manila and other urban cities, and to solve the nightmarish traffic problems of the country.

Change is coming to the Philippines!

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Your Budweiser Beer Just Got A New Name

image.jpegST. LOUIS, MO (The Adobo Chronicles, San Francisco Bureau) – For over a century, Budweiser has been one of America’s favorite beers — regular or light. The beer was introduced to the market in 1876.

Today, Anheuser-Busch announced that it was changing the name of this local beer to America.

The St. Louis-based brewing company says the move was to encourage patriotism among Americans, and also to send a clear message that Budweiser, despite its Belgian-sounding name, is an American brew.

As for BudLight, it will have the new name  America Lightweight.

How very approriate.

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Philippines Aiming For Guinness Record As SPAM Capital Of The World

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The newly-opened SPAM Museum in Minnesota (Photo: Hormel Foods)

MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – The Philippines already holds the record of social media capital and selfie capital of the world, and now it is aiming for yet another Guinness honor — that of SPAM capital of the world.

Filipinos are using social media platforms 53 hours a week. That’s a whole 11 hours more than the global average of 42 hours according to a global study.

Now, Filipinos want to be recognized for SPAM, not the annoying, unsolicited mail or posts one gets on email or social media accounts.  Rather, the canned SPAM meat manufactured by Hormel Foods.

Right now, the U.S. territory of Guam is recognized as the SPAM capital of the world, followed by the state of Hawaii (thanks to the enormous popularity of SPAM sushi).  The Philippines is unofficially in third place.  Filipinos want their SPAM for breakfast (with fried rice and eggs) and as special food fare when they have visitors.

So,  might as well aim to be No. 1 in SPAM consumption, right?

In order to achieve this honor, the Philippines’ Department of Tourism and the Philippine Overseas Employment Administration (POEA) have launched a joint program to encourage overseas Filipinos, especially those in the United States, to double or triple their SPAM shipment via Balikbayan boxes to their relatives in the Philippines.

“If each overseas Filipino worker sends at least a case of SPAM to their Filipino relatives twice a year, we can easily break Guam’s and Hawaii’s records,” the POEA said.

Oh, and make that SPAM Tocino, please!

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