CHICAGO, Illinois (The Adobo Chronicles) – Faced with sagging sales and stiff competition from rival fastfood chains like In-N-Out Burger and Jollibee, McDonald’s announced today that it will be introducing a new menu item this spring. Here comes McSushi!
The fastfood giant is capitalizing on the growing popularity of this Japanese delicacy — raw fish slices served on top of a tiny heap of vinegar-flavored rice. Sushi can be made with different kinds of raw fish, but McDonald’s chose the fatty salmon version.
McSushi will come in pairs, shaped like the McDonald’s famous ‘M’ arch, a brilliant marketing scheme that will remind consumers of the source of their healthy snack. The item will be priced at $2.99. Soy sauce is free but wasabi is extra at fifty cents per packet.
Consumers are already lovin’ it!
McSushi will be available in the U.S. beginning March 1. It will be introduced in Europe and Asia next summer.
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