Seattle, Washington (The Adobo Chronicles) – There is so much competition in the food and beverage industry that it has come down to the survival of the fittest. And smartest.
First there was news of McDonald’s phasing out 8 menu items beginning in January, including the Big Mac and apple pie. The Chicago-based international food chain has seen a decline of its revenue ever since the introduction of the popular Filipino fast food company Jollibee into the U.S. and international markets. Jollibee sells burgers and chicken, along with other Filipino delicacies like sweet spaghetti and breakfast rice plates.
Now, with stiff competition posed by its competitors, Seattle-based Starbucks has agreed to a merger with Dunkin’ Donuts, the American global doughnut company and coffeehouse chain based in Canton, Massachusetts. Like McDonald’s, Starbucks has experienced declining sales with the growing popularity of Peet’s Coffee, Tully’s and Seattle’s Best.
Who eats donuts without coffee? Capitalizing on this inseparable combination, Starbucks took the bold move of merging with Dunkin’ Donuts as a way to boost its coffee sales.
Not to be outdone, Peet’s Coffee followed suit and has announced that it has signed an agreement to sell Krispy Kreme Doughnuts at all its locations.
It’s turning out to be a one-stop shop for coffee and doughnuts.
Manila, Philippines – The North Carolina-based American company Krispy Kreme is in deep trouble because of its new product which recently made its debut in the Philippines. But the controversy is not about the actual product itself, but about the name given to it.
Krispy Kreme launched its version of the now popular cronut — a cross between a croissant and a doughnut, and named it Krispy Kreme Kroissant. Immediately, the governments of the Philippines and the United States protested the name because of the resulting acronym: KKK.
In the Philippines, KKK stands for Kataastaasang, Kagalanggalangang Katipunan, a secret revolutionary society formed to fight the colonial Spanish regime in the late 1890’s. In the U.S., KKK stands for Ku Klux Klan or the “Hooded Order,” a far-right organization which advocated extremist white supremacy, white nationalism and anti-immigration expressed through terrorism.
Philippine officials said that naming the baked products after the much-respected KKK is an insult to the heroism and nationalism of the men and women who gave up their lives in order to gain independence from Spain. U.S. officials, on the other hand, said that it cannot allow an American business entity to promote the ideals of an extremist and violent organization.
Krispy Kreme has not returned calls from The Adobo Chronicles inquiring whether or not the company plans to rename its cronut product which, by the way, comes in chocolate, apple, cinnamon, strawberry and vanilla cream flavors.