Seattle, Washington (The Adobo Chronicles) – There is so much competition in the food and beverage industry that it has come down to the survival of the fittest. And smartest.
First there was news of McDonald’s phasing out 8 menu items beginning in January, including the Big Mac and apple pie. The Chicago-based international food chain has seen a decline of its revenue ever since the introduction of the popular Filipino fast food company Jollibee into the U.S. and international markets. Jollibee sells burgers and chicken, along with other Filipino delicacies like sweet spaghetti and breakfast rice plates.
Now, with stiff competition posed by its competitors, Seattle-based Starbucks has agreed to a merger with Dunkin’ Donuts, the American global doughnut company and coffeehouse chain based in Canton, Massachusetts. Like McDonald’s, Starbucks has experienced declining sales with the growing popularity of Peet’s Coffee, Tully’s and Seattle’s Best.
Who eats donuts without coffee? Capitalizing on this inseparable combination, Starbucks took the bold move of merging with Dunkin’ Donuts as a way to boost its coffee sales.
Not to be outdone, Peet’s Coffee followed suit and has announced that it has signed an agreement to sell Krispy Kreme Doughnuts at all its locations.
It’s turning out to be a one-stop shop for coffee and doughnuts.