MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – After more than a decade, the Philippines’ Department of Tourism slogan is all but worn out. Time for a re-branding!

That’s exactly what DOT did as it unveiled its new tourism slogan.

The new meme is “We give the world our best satire!”

The primary slogan image features a man in combat gear drinking coffee from an Adobo Chronicles mug in an undisclosed war zone.

The Adobo Chronicles is the only Filipino satire site listed in the world’s top 100. It is currently in 33rd spot!

“Founded in 2013, AC has reached over 28 million viewers across the globe — a feat that all Filipinos should be proud of,” Tourism Secretary Maria Esperanza Christina Garcia Frasco said.

“Filipinos are known for their contagious smile and easy-going disposition, which are well represented in our new slogan,” she added.

DOT is also set to release its new tourism jingle to accompany the slogan. Give a listen:

https://fb.watch/kGnVWrF2Mi/

MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Fresh from the success of its latest branding, the Philippines will soon release a sequel to balance its tourism promotion across the globe.

While there were a sprinkling of critics of the new branding, “We give the world our best,” an overwhelming majority of Filipinos in the Philippines and overseas gave their 100% support for its positive message.

Now, the country’s Department of Tourism will launch a sequel that will hopefully silence the critics of the new branding.

Billboards and banners are now being mass-produced for distribution overseas. The new messaging will be seen in giant billboards, on trains and buses, and in newspaper and broadcast ads in London, San Francisco, Chicago, New York, Sydney, Toronto, Rome, Berlin, Paris and Barcelona.

The new branding features none other than Nobel Laureate Maria Ressa with the underlying message of “We give the world our beast!”