MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – The much-ridiculed new Philippine tourism branding, “We give the world our best” is turning out to be a massive success!

The Department of Tourism is reporting that tourist arrivals in the country have more than quadrupled in just the last month.

Case in point: hotels are confirming with The Adobo Chronicles that they have been reaching 100% occupancy and are running out of event and meeting space!

This phenomenon is forcing hotels and other venues to be super creative in generating additional event space in their establishments: