Puerto Princesa, Philippines (The Adobo Chronicles) – The Ayungin Shoal in the West Philippine Sea is among the disputed territories between China and the neighboring countries. Both the Philippines and China have laid claim to the shoal, where a Philippine navy vessel, the BRB Sierra Madre, has been grounded for months now.
Since its grounding, the Philippine military has been standing guard and protecting the vessel, replenishing both troops and supplies, despite several attempts by the Chinese Coast Guard to block the Philippine operations.
Yesterday, as part of its supply replenishment, a Philippine Navy plane airdropped several packages of food supply for the Filipino navymen currently stationed at the grounded vessel. The packages consisted of the popular chicken joy from Jollibee.
Upon learning of the special airdrop, both McDonald’s and Kentucky Fried Chicken (KFC) cried foul and accused the Philippine military of unfair business practice. “We have been at a great disadvantage, because the chicken joy airdrop gave Jollibee free advertising,” officials of McDonald’s and KFC claimed. ” We could have provided complimentary chicken McNuggets and original KFC chicken for the troops,” they added.
McDonald’s and KFC are filing a joint formal complaint against the Philippine military before the Department of Trade.
The rivaly between McDonald’s and Jollibee in the Philippines is no secret in the business circuit.