NEW YORK, New York (The Adobo Chronicles® ) – Fashion aficionados always look forward to New York’s Fashion Week, held in February and September of each year. It  is a semi-annual series of events (generally lasting 7–9 days) when international fashion collections are shown to buyers, the press and the general public. It is one of four major fashion weeks in the world, collectively known as the “Big 4,” along with those in Paris, London and Milan.

But this event is on the verge of being extinct.

There’s a new fashion phenomenon that’s gaining enormous popularity — from Manila to Sydney, from Berlin to Tokyo.  It’s the underwater fashion show.  It features models wearing designer clothes that look amazing above and under water.

The fashion shows feature the usual runway, but is built atop a pool of water, equipped with cameras that project scenes that happen underneath the surface. Models first parade on the above-water runway then jump into the pool for the remainder of their ‘catwalk.’ Giant screens in the auditorium let the audience see what’s happening in the pool.

Most, if not all of the designer dresses  become damaged in the water, but the  resulting display of the designs under water only contributes to a true appreciation of the artistry of the designers.

The new phenomenon is creating a lot of financial headache for the organizers of the fashion weeks in New York, Paris and London and Milan.