IMANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Kentucky Fried Chicken recently announced that it was launching an unexpected new product: fried chicken-scented sunscreen.
Starting Monday, KFC is giving away 3,000 free bottles of Col. Sanders’ Extra Crispy Sunscreen. U.S. residents can receive the SPF 30 by visiting ExtraCrispySunscreen.com. “Suntan lotion always smells like lotion,” KFC CMO Kevin Hochman told Business Insider. “So we thought — why not make it smell like fried chicken?”
Today, KFC Philippines announced a local version of the new chicken-scented sunscreen. It smells like the popular Filipino dish, chicken adobo.
KFC officials are confident that the new product will do very well in the Philippine market considering the abundance of beach resorts in this country of more htan 7,000 islands.
“The sunscreen will protect your skin while smelling like the mouth-watering aroma of soy sauce, vinegar and garlic,” the officials said.