QUEZON CITY, Philippines (The Adobo Chronicles, Manila Bureau) – AlDub, the popular noontime TV love team of Alden Richards and Maine Mendoza—has become the country’s hottest endorser of consumer products. In just seven months since its debut on TV in July 2015, AlDub’s combined earnings have reached P200 million—based on conservative estimates by sources interviewed by Inquirer Lifestyle.
The revelation caught the attention of the Philippines’ chief tax woman, Commissioner of the Bureau Internal Revenue (BIR) Kim Henares who is known for her tough stance in going after celebrities for the purposes of taxing their earnings. Among Herares’ celebrity pursuits is Filipino boxer Manny Pacquiao.
When Miss Universe Pia Alonzo Wurtzbach first returned to Manila after winning the pageant, Henares wanted to tax the $300,000 crown worn by the Filipino queen. Naturally Henares was unsuccessful because Wurtbach’s crown was just “on loan” for the duration of her reign as Miss Universe.
So when Henares learned of the advertising earnings of Richards and Mendoza, the BIR commissioner wasted no time in issuing a summons to the two celebrities, asking them to appear in her office with certified true copies of their earnings statements so that she could accurately calculate the taxes owed by the couple.
The timing of the summons was questioned by some of the presidential candidates who hinted that the Aquino administration’s candidate, Mar Roxas, needed some campaign funds infusion for his weak showing in national polls. But The Adobo Chronicles could not independently confirm whether Henares’ move was related to Roxas’ campaign.