Manila, Philippines (The Adobo Chronicles) – “It’s More Fun in the Philippines!” No longer. After many years using this campaign mantra to entice foreigners and Filipino expatriates to visit the Philippines, the Department of Toursim (DOT) is finally retiring the much-maligned catch phrase.

DOT is unveiling a new tourism campaign titled, “The Philippines is Better in a Rolce Royce.”  No taxpayer dollars will be used by DOT since the new campaign is fully funded by the elite British car company. Rolce Royce recently opened its very first showroom in Manila.

In explaining the new tourism theme, DOT Secretary Ramon Jimenez, Jr. said that one of the biggest failures of the past tourism campaign is the seemingly hopeless traffic situation encountered by visitors to Manila and other Philippine cities.  Jimenez said. “We wanted to take a negative situation and turn it around to sound more appealing to tourists.”

As part of a billion-dollar agreement with DOT, Rolce Royce will roll out hundreds of  their used cars and lease them to taxicab operators.  The goal is to eventually replace all dilapidated taxi cabs with Rolce Royces.  “In an ideal situation, cab riders, especially tourists will have a pleasant experience even while stuck in traffic. What a better way to get stuck in traffic than inside a Rolce Royce,” Jimenez said.

So the next time you visit the Philippines, hop into a Rolce Royce. You won’t even notice the horrendous traffic.  And while in it, open up a bottle of ice-cold San Miguel beer!