BAGUIO CITY, Philippines (The Adobo Chronicles, Manila Bureau) – Car manufacturing and sales continue to boom in the Philippines, proof that the country is no longer the “Sick Man of Asia,” but rather, “The Rising Tiger.”
The fact that the German company, Porche, has opened a dealership in the Philippines is a testament that there is a lucrative market for luxury cars in the country.
Now, Mercedes Benz has unveiled its latest model, available only in the Philippines — the Jeepney Benz. It is modeled after the military-style passenger vehicles which are the primary mode of mass transportation especially in the urban areas like Metro Manila and Baguio.
The first unit of the newly-assembled fleet of Jeepney Benz hit the road last weekend in Baguio City, summer capital of the Philippines. The launch coincided with one of the largest festivals in the country, the ‘Panagbenga’ or flower blossom festival.
A spokesperson for Mercedes Benz said that by the end of 2016, most, if not all of the aging passenger jeepneys in Baguio will have been replaced by the Jeepney Benz. Mercedes is offering a low-interest loan to jeepney operators to encourage them to trade in their old vehicles for the luxury model.
So, when in Baguio, ride in style. The Mercedes way.