Tag Archives: advertising

THE ADOBO TOUR PART 5: MANILA IS BILLBOARD CAPITAL OF THE WORLD.

February 23, 2015 Pol Pinoy Leave a comment

MANILA, Philippines (The Adobo Chronicles) – From underwear to nail polish, from wart removal to skin whitening, from the latest teleserye to the next movie box office hopeful, giant billboards as tall as the high-rise buildings and condos line both sides of Metro Manila’s major thoroughfares.

Whether they are an unnecessary distraction for motorists is debatable, given that road traffic is almost always at a stand still anyway. And this, perhaps, is the reason companies and advertisers cough up big bucks to claim their spot in billboard city.

We don’t need a scientific survey to determine which major city is considered the billboard capital of the world. Manila wins the title. Hands down!

Billboards are a sure way to get advertising messages across to their intended audiences in Manila, so much so that even God bought a giant billboard that greets commuters as they enter the city from the North Luzon expressway.

The billboard, painted in black, has this powerful message written in bold, white letters:

“We need to talk.

-God”

Business, Religion, The Media, Travel

POPE FRANCIS ARRIVES IN THE PHILIPPINES : POPE MANIA IN MANILA

January 14, 2015 Pol Pinoy Leave a comment

Giant billboards welcoming Pope Francis in Manila

MANILA, Philippines (The Adobo Chronicles) – No rock star can ever compete with the popularity of the Pope in the Philippines, a country where more than two thirds of the 100 Million population are Catholic. Especially Pope Francis.

The streets of Metro Manila, the pontiff’s first leg in his four-day itinerary, are lined with giant billboards, tarpaulin signs, banners and posters with messages of welcome for Francis. It’s Pope Mania in Manila!

Some billboards became the headlines in recent days and were criticized for ‘commercializing’ the papal visit. Especially the Pepsi billboards (see photo).

The pope arrived at Villamor Airbase Friday and his motorcade wound through crowded thoroughfares enroute to Malacañang Palace for a meeting with President NoyNoy Aquino and a select group of Filipino politicians and members of the diplomatic corps.

Shouts and cries of ‘Viva il Pepsi,’ Viva il Pepsi!’ were heard from thousands of Filipinos lining the streets of the metropolis.

Advertising works!

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Business, International, Religion, The Media, Travel

POPE FRANCIS’ PHILIPPINES VISIT : VATICAN DEMANDS THAT PEPSI TAKE DOWN ADVERTISING OR PAY UP

January 11, 2015 Pol Pinoy Leave a comment

THE VATICAN, Italy (The Adobo Chronicles) – Big corporations, small businesses and politicians usually pay big bucks to feature celebrities in their advertising campaigns, or to have famous people endorse their products or services.

The visit to the Philippines next week is no exception to the mad rush among companies to promote their products. In the last month or so, billboards, tarpaulin signs and posters have sprung all over Manila’s crowded streets, lining the paths that will be traversed by the Pope’s motorcade.

But there is one tarp sign that The Vatican is not happy about. It is a sign welcoming the Pope featuring Francis’ image alongside the commercial logo of Pepsi Cola. In addition, the sign also bears the name of a local public official, the chairman of a local Barangay (political district).

The Adobo Chronicles has learned that The Vatican has sent a letter to the Manila headquarters of Pepsi to pay One Million Pesos for every single one of these tarp signs. The money, according to a Vatican official, will be donated by Pope Francis to the victims of last year’s typhoon Haiyan (Yolanda). The Pontiff is scheduled to visit Tacloban to spend time with the victims and their families.

In addition, citing the separation of church and state, asked Pepsi to remove the name of the local official from thhe advertising.

“If Pepsi refuses to pay up, we demand that all the signs be taken down immediately,” The Vatican said.