Chicago, Illinois – There was a time when YMCA was the top fitness and health club in the United States. Over the last decade, however, YMCA’s ranking has been slipping, thanks to aggressive marketing strategies pursued by newer clubs like 24 Hour Fitness, Club One, Fitness 19 and Bally Total Fitness. Unlike its top competitors, the “Y” has been slow to resort to social media in its membership campaign. This could very well be the reason that the club is not reaching the younger generation of gym enthusiasts.
As part of its efforts to revitalize its club facilities nationwide, YMCA has enlisted the support of its current members to recruit family and friends, offering financial incentives for every new member they sign-up. To launch this membership campaign, YMCA has sent a survey to all its existing members asking them how they learned about the club, as a way to determine the best medium to advertise for new recruitment.
As completed surveys started pouring into the national headquarters in Chicago, YMCA’s communications and marketing departments could not believe what they are seeing in the survey. On the question “How did you hear about the YMCA,” a whopping 65% of respondents said “Village People.”
The “Y” is reportedly considering to hire the 70’s American disco group to headline its new advertising campaign. The campaign’s meme? “It’s fun to stay at the Y.M.C.A.”
New York, New York – With forecasts of a severe snowstorm in the East Coast on February 2, the National Football League (NFL) made a bold decision today to move the venue for Super Bowl XLVIII from the MetLife Stadium in New Jersey to Candlestick Park in San Francisco. The announcement caused elation on the part of 49er fans despite the fact that the championship trophy is being contested by and between the Denver Broncos and the Seattle Seahawks. The 49ers lost to the Seahawks in last week’s NFC championship.
“That we get to host the Super Bowl is almost as sweet as being in the top two teams,” the fans declared, adding that nothing can prevent them from wearing their 49er hats, jerseys and jackets to the game.
The NFL decision came on the heels of the snowstorm that blanketed New York and other areas of the Eastern seaboard this week. The league said it cannot gamble on holding the Super Bowl when meteorologists cannot give any assurance that the February 2 game would be snow-free. MetLife is an open-air stadium. “We’d rather play under a rainy condition in San Francisco than in a New Jersey snowstorm,” the NFL said.
49er fans said that having a game one last time – a Super Bowl at that – would be a fantastic way to say goodbye to the “Stick.” The 49ers will be moving into a new stadium in Santa Clara this August.
Seattle, Washington – NFC Champions Seattle Seahawks have a lot of making up to do, and it’s not with the San Francisco 49ers, but with Filipinos.
In their season game against the Minnesota Vikings late last year, the Seahawks attempted to show the world their humanitarian concern by having Doug Baldwin, who is part Filipino, carry the Philippine flag as the team entered the stadium. It was a show of solidarity with the Filipino people following Typhoon Haiyan which killed thousands and left thousands more injured and homeless. There was one problem: Baldwin carried the Philippine flag upside down with the red stripe on top. The red stripe on top, instead of the blue, meant that the Philippines was at war which, clearly, it was not.
Now that the Seahawks are in the Superbowl, they announced that they will reprise their criticized entrance when they enter the New York stadium. This time, Baldwin will carry the Philippine flag the correct way, with the blue stripe on top.
One hundred million Filipinos will be watching. Go Seahawks!