CUPERTINO, California (The Adobo Chronicles, San Jose Bureau) – Technology giant Apple is known for its innovation and for constantly reinventing itself and its products. This strategy has spelled the company’s tremendous success across the globe.
Occasionally, Apple immerses itself in politics and the current political atmosphere following the election of Donald Trump as the 45th U.S. president is one of those times.
By now, the term Alt-Right (Alternative Right) has become a familiar phrase especially on social media.
The Alternative Right, commonly known as the Alt-Right, is a set of far-right ideologies, groups and individuals whose core belief is that “white identity” is under attack by multicultural forces using “political correctness” and “social justice” to undermine white people and “their” civilization. Characterized by heavy use of social media and online memes, Alt-Righters eschew “establishment” conservatism, skew young, and embrace white ethno-nationalism as a fundamental value.
In keeping up with this new political atmosphere, Apple has just announced that it will be replacing all keyboards on its desktops, laptops, iPhones and iPads with a new design that adds the “Alt-Right” key. The key will be located in the lowermost right corner of the keyboard. How appropriate
Apple CEO Tim Cook said that the addition of this all-important key will enable those who subscribe to the Alternative Right ideologies (and idiosyncrasies) to identify themselves when sending emails, texts or posting on social media. Hitting the “Alt-Right” key will automatically add the hashtag #AlternativeRight to whatever a person is typing on the keyboard.
Welcome to the 22nd century!