London, England (The Adobo Chronicles) – Just in time for World AIDS Day, a new social media campaign has been launched in London aimed at ending the stigma for those living with HIV /AIDS.

The campaign, projected to eclipse the phenomenal ALS “Ice Bucket Challenge” last summer, encourages people to reveal a personal secret on social media as a way to encourage those with HIV to come out and not be ashamed of their status.

The campaign has no less than Prince Harry as its celebrity spokesperson, taping a video message that revealed his one long-kept secret and encouraging others to reveal their own secrets.

In his taped message, Prince Harry revealed his secret – that he is not gay.

What is YOUR secret? Post it on social media with the hashtag:

#FeelNoShame.