POPE FRANCIS’ PHILIPPINES VISIT : VATICAN DEMANDS THAT PEPSI TAKE DOWN ADVERTISING OR PAY UP

imageTHE VATICAN, Italy (The Adobo Chronicles) – Big corporations, small businesses and politicians usually pay big bucks to feature celebrities in their advertising campaigns, or to have famous people endorse their products or services.

The visit to the Philippines next week is no exception to the mad rush among companies to promote their products. In the last month or so, billboards, tarpaulin signs and posters have sprung all over Manila’s crowded streets, lining the paths that will be traversed by the Pope’s motorcade.

But there is one tarp sign that The Vatican is not happy about. It is a sign welcoming the Pope featuring Francis’ image alongside the commercial logo of Pepsi Cola. In addition, the sign also bears the name of a local public official, the chairman of a local Barangay (political district).

The Adobo Chronicles has learned that The Vatican has sent a letter to the Manila headquarters of Pepsi to pay One Million Pesos for every single one of these tarp signs. The money, according to a Vatican official, will be donated by Pope Francis to the victims of last year’s typhoon Haiyan (Yolanda). The Pontiff is scheduled to visit Tacloban to spend time with the victims and their families.

In addition, citing the separation of church and state, asked Pepsi to remove the name of the local official from thhe advertising.

“If Pepsi refuses to pay up, we demand that all the signs be taken down immediately,” The Vatican said.

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