Tag Archives: Media mergers

THE ONION PROPOSES MERGER WITH THE ADOBO CHRONICLES

imageChicago, Illinois –  America’s Finest News Source is proposing a merger with Your Source of Up-to-date Unbelievable News.

The Chicago-based The Onion has offered to absorb the international operations of the Silicon Valley-based The Adobo Chronicles for $2 Million. The Onion, which started its Internet operations in 1988, boasts of a monthly viewership of  11 Million.  The Adobo Chronicles, on the other hand, started just nine months ago and is now enjoying an average monthly viewership of 1 Million.

Investors for The Onion see a great potential to increase its worldwide viewership by merging with The Adobo Chronicles.

The Adobo Chronicles has assembled a team of lawyers and investment analysts to study the merger proposal. The name of the merged company is obviously a sticky issue, with both media outlets wanting to retain their respective names. Ironically, the names of both companies have to do with food: onion being a widely-used vegetable for cooking and adobo being the national dish of the Philippines.

Negotiators on either side have, however, agreed on the tagline for the merged company: “Your Finest Source of Up-to-Date Unbelievable World News.” A great start in the negotiations.

Media mergers and buyouts are becoming more and more common but this proposed merger is different in that it has nothing to do with either company’s financial challenges.  Rather it is seen as great potential for expansion and viewership.