Tag Archives: McDonald’s

JOLLIBEE TO PULL OUT OF THE U.S. MARKET; CHOWKING GAINING MOMENTUM

April 7, 2015 Pol Pinoy Leave a comment

SAN FRANCISCO, California (The Adobo Chronicles) – McDonald’s has all but conceded that it cannot compete with Jollibee in the Philippines. The clown is simply unable to keep up with the popularity of that “fat, stupid happy bee” in the Asian island nation.

But the opposite is true in the U.S.

McDonald’s is outpacing Jollibee in all markets throughout the continental U.S., as well as in Alaska and Hawaii.

As a result, Jollibee has announced it is completely pulling out of the U.S. market.

In the last few years, many have noticed that the Jollibee mascot has become pale and has lost a lot of weight (see photo) due to the declining number of customers and disappointing sales figures.

Jollibee Foods Corporation says it will relocate all of its U.S.-based mascots to the Philippines, where they are expected to recover quickly.

Meanwhile, another Philippines-based fast food restaurant is gaining momentum in the U.S.

download Chowking USA is a quick service restaurant from the Philippines with a Chinese-influenced menu. Chowking, its mother brand, is one of the most recognized and well-loved fast food chains in the Philippines. The brand opened its first store in the U.S. in 1995. Back then, the chain catered primarily to Filipino Americans, bringing them iconic menu items from the original Chowking.

Today, Chowking USA serves not just the Filipino community but the local US market as well by providing a delicious and satisfying Chinese fast food experience. It now has 19 locations in 3 states: California, Nevada, and Washington.

Goodbye Chicken Joy. Hello chow fun!

Business, Food

MCDONALD’S TO INCREASE WORKERS’ MINIMUM WAGE, JOLLIBEE COUNTERS WITH ITS OWN EMPLOYEE PACKAGE

April 2, 2015 Pol Pinoy Leave a comment

Image Credit: www.gannsdeen.com — Image Credit: http://www.gannsdeen.com

SAN JOSE, California (The Adobo Chronicles ) –The never-ending, ever-escalating fast food rivalry between McDonald’s and that fat stupid happy bee once again comes to the fore.

McDonald’s has announced that it will increase its workers’ minimum wage by $1 above the locally -mandated minimum in 1,500 stores, starting July 1. That’s expected to lift the incomes of 90,000 workers, the company said in a press release. By the end of 2016, the average wage of McDonald’s workers should be $10, well above the federal minimum of $7.25, noted the company in the release.

Additionally, McDonald’s announced it will allow workers who have a one-year tenure at the company to accrue paid vacation time of up to 20 hours per year.

Today, McDonald’s arch enemy (get it? McDonald’s arch?), Jollibee, announced an employee package that puts the red-headed clown to shame.

Jollibee announced that all workers in its U.S. and Canada stores will receive twice the locally-mandated minimum wage, plus a generous benefits package that would include two weeks of paid sick and two weeks of paid vacation; an employer-paid medical, vision and dental insurance; a 5% employer contribution toward employee 401K retirement funds; and housing rental allowance of $500 a month.

This is over and above free employee meals during their work shifts of chicken joy, spaghetti and unlimited soda. Employees working the early morning shift will have free Jollibee breakfast of garlic fried rice, eggs and their choice of longganisa, tocino or bangus, with coffee or orange juice.

Upon hearing of Jollibee’s announcement, the Filipino fast food restaurant’s website was inundated with job applications, with majority of resumes indicating that they are current employees of McDonald’s. There were a few resumes from Filipinos working at Google, Apple, Facebook, Twitter, eBay and Yahoo! The applicants were hoping to be employed in Jollibee’s San Jose, Milpitas, Daly City and Union City stores.

Business, Food

DESPERATE TO KEEP UP WITH COMPETITION FROM JOLLIBEE, MCDONALD’S GIVES AWAY FREE MCMUFFINS IN THE PHILIPPINES

March 24, 2015 Pol Pinoy Leave a comment

MANILA, Philippines (The Adobo Chronicles) – The towering McDonald’s marquee (see photo) says it all: it is the world’s No. 1 fast food chain except in the Philippines where it can’t beat the “fat, stupid happy bee.”

That stupid bee, of course, is Jollibee, a Filipino-owned fast food chain that has tremendously cut into McDonald’s customer base in the Philippines.

Apparently, Filipinos prefer hamburger steak with rice over the quarter pounder, and chicken joy over chicken McNuggets. Not to mention the sweet spaghetti and Jollibee’s breakfast platters of garlic fried rice with cured pork, sweet sausage or milkfish belly.

Desperate about the stiff competition, McDonald’s has leased several expressway tollbooths north and south of the capital not only to pay for drivers’ toll fees, but also hand them free McMuffins. Capture

Upon learning of the new McDonald’s marketing strategy, many Filipinos who usually take public transportation to and from work or school, are now opting to drive their own cars, or borrow their cousin’s or neighbor’s cars, just to get in on the free McDonald’s breakfast.

The only downside to the McDonald’s promo: you have to bring your own coffee.