QUEZON CITY, Philippines (The Adobo Chronicles®) – Other than Broadway actress Lea Salonga, there is not one Filipino who does not know about, or follow AlDub, a short soap opera parody pegged as Kalye Serye (Street Series), a regular feature of the noon-time variety show, Eat Bulaga!
AlDub is a fictional love team whose name is derived from a portmanteau of the tandem, Filipino actors Alden Richards and Maine Mendoza (popularly known as Yaya Dub). What makes this love team phenomenal and extra special is that the two developed an on-screen chemistry even without meeting each other in person. Their interaction happens on split-screen.
On September 5, 2015, the couple finally saw each other in person for the first time, and this was followed by subsequent encounters and dates. Their second date on September 26, 2015 went down in history as one of the world’s most tweeted event, garnering more than 25.6 million tweets in a single day. That’s more than the 25.1 million tweets sent during Super Bowl XLIX!
Everyone is hooked on AlDub. The entire nation freezes at noon each time the show is on: government workers and students flock to the cafeterias, Congress suspends its sessions, shops at the malls close for a “lunch break,” bus drivers pull over to the side of the roads, even restaurants suspend meal service – all for the sake of not wanting to miss an AlDub episode.
While GMA Network could not be happier at the monumental success of the series, it has announced — with deepest regrets — that it would be cancelling the show effective next week.
“We realize that the show is having a devastating impact on productivity and is causing an unnecessary interruption in the daily lives of Filipinos,” GMA chairman and CEO Atty. Felipe L. Gozon, told reporters at a hastily-called press conference.
“It was a very difficult decision to make, but we have a responsibility to uplift the standards of our country by offering shows that contribute to, and not destroy, the moral fiber of our fellow Filipinos. We promise to replace the series with more intelligent programming.”
Upon learning of GMA’s decision to cancel the show, leaders of AlDub fans, also known as the AlDub nation, called for a meeting to plan a huge rally in front of the GMA studios in Quezon City to make known their outrage and disappointment.