Grammy Award-winner Gretchen Wilson, 'Redneck Woman'
Grammy Award-winner Gretchen Wilson, ‘Redneck Woman’

Washington, D.C. (The Adobo Chronicles) – Just hours after the U.S. Federal Communications Commission (FCC) announced it will consider banning the term ‘Redskins’ from the airwaves, Commissioner Tom Wheeler said  it will do the same for the term ‘Rednecks.’

Redskins, of course, is the name of the NFL football team which Native Americans and other advocacy groups consider to be offensive and derogatory.  There has been extensive debate in the media as well as in the sports and political arenas about the continued use of the name by the Washington, D.C. team.

The term Redneck is often used to describe a rural poor white person of the Southern United States. It can be a derogatory slang term similar in meaning to ‘cracker,’  ‘hillbilly,’ and ‘white trash.’ In the mid-1970’s, the term had expanded in meaning to refer to ‘a bigoted and conventional person, a loutish ultra-conservative.’ It is often used to attack white Southern conservatives. At the same time, some white Southerners have reclaimed the word, using it with pride and defiance as a self-identifier.

The FCC said it will soon conduct public hearings in America’s heartland, to determine whether to ban the term ‘Rednecks’ from all broadcasts. “The FCC is certainly sensitive to populations that are offended by any and all terms used in the broadcast industry,” said Wheeler.

One person that is sure to attend the public hearings to oppose the ban is Grammy Award-winner Gretchen Wilson whose 2004 debut song  ‘Redneck Woman’ won the ‘Best Female Country Vocal Performance in 2005.

Meanwhile, the Asian American Journalists Association is reportedly preparing a petition for the FCC to ban all terms and references that are offensive to Asians and Asian Americans, including ‘Jap,’ ‘Chink’ and ‘Gook.’



imageMenlo Park, California (The Adobo Chronicles) – No one messes with a drag queen, and no one messes with Mark Zuckerberg either.

Just hours after Facebook issued an apology to drag queens and performers for requiring them to use only their real names in setting up their accounts, Zuckerberg announced that Facebook has closed a deal to buy out Ello for $10 Million.

Ello is the new, invite-only social networking site that was being touted as an ads-free alternative to Facebook without any restriction on the use of drag, pseudo or stage names. Many disgruntled Facebook account holders were migrating in droves to Ello in protest of the giant social netoworking site’s real names policy. Well, at least until Facebook apologized to the drag and performing communities.

Everyone is claiming victory. The drag queens are happy that they can now continue with or restore their pseudo names.  Facebook just got rid of a potential competitor. And the people behind Ello are $10 Million dollars richer.

All’s well that ends well.


imageHonolulu, Hawaii (The Adobo Chronicles) – For cities in the U.S. mainland, there is a Starbucks coffee shop in every street corner. In Waikiki, there is an ABC Store not just  in every street corner but two or three within the same block. These 7-Eleven type retail shops are among the most recognizable tourist traps in Waikiki.

That is about to change. Beginning on January 1, 2015, all ABC Stores marquee signs are coming down and will be replaced with “XYZ Stores,” thanks to the brilliant marketing strategy of the developers of the upcoming and upscale International Market Place on Kalakaua Avenue in Waikiki.

The developers are responsible for the demise of the old and historical International Market Place, nestled in the middle of Waikiki that featured cottage-type stalls under banyan trees, selling wares from Aloha shirts and kukui nut leis to fresh-cultured pearls and ukeleles. The demolished site is now being reconstructed and  a new, multi-level shopping complex will rise featuring high-end retail establishments like Saks Fifth Avenue.

The old and demolished International Market Place
The old and demolished International Market Place

As part of the overall marketing strategy for the new complex, the developers have proposed to change the name of all ABC Stores to XYZ Stores in order to attract more shoppers belonging to the X & Y (Millennial) generations. “The baby boomers are getting older and the future of retail shopping is now in the hands of the younger generation,” the developers said.

Soon to rise: New and ultra modern International Market Place
Soon to rise: New and ultra modern International Market Place

Only the store signage will change. XYZ Stores will still sell souvenirs, t-shirts, chocolates, coffee, sunscreens, flipflops, beachwear as well as food & beverage.

The cost of replacing the store signage from ABC to XYZ will be borne by the International Market Place developers. A true investment for the future.




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