MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – The first thing that tourists to Metro Manila see en route from the airport to their hotel are the giant billboards that line the streets, advertising underwear, cosmetics, subdivisions, memorial parks, liquor, fast food, attention-deficit politicians, and yes, even the Bible.

But leave it to the entrepreneurial skills of the Filipinos, human beings can now be turned into walking or motoring billboards.

Move It, an on-demand booking platform that provides safe, accessible, and affordable motorcycle-taxi rides, has introduced human billboards and invites commercial advertisers to place their ads on the backs of the riders.

With the nightmarish traffic along many thoroughfares in the metropolis, it may well be worth investing in the human ads for maximum exposure!