MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Millions of fans of Jollibee’s 1/3 pounder burger expressed deep disappointment upon hearing the news that the popular fastfood chain had discontinued this menu item popularly known as “Champ.”

American competitor McDonald’s celebrated the news with free champagne in all of its Philippine outlets.  Jollibee’s 1/3 pounder all but put McDonald’s quarter pounder to shame.  So now, the American fast food chain can lord it over when it comes to  giant burgers.

But wait. Today, Jollibee announced that it was launching a new menu item that’s bigger, heavier, tastier,  juicier and unprecedented in the burger industry — the one-pounder!

For that one-pounder experience, visit a Jollibee near you.