MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Filipinos are known to be devout Catholics and they look to the sky for divine intervention.
On a clear, warm Sunday, as people were coming out of church services, a sign from the heavens appeared in the sky over most of Metro Manila.
It was a cloud formation never before seen anywhere in the world — that of a chicken leg, presumably fried chicken leg.
That was enough to create a mad rush to Jollibee restaurants across the metropolis, and by 10 a.m., every single Jollibee’s was sold out of the Chicken Joy.
But unknown to many, something had terribly gone wrong. The “miracle” was actually a promo gimmick by McDonald’s, which paid hundreds of thousands of pesos to rent a plane that would release a smoke formation resembling a chicken leg.
Jollibee’s, McDonald’s number one competitor in the fried chicken business in the Philippines, was truly blessed with free advertising!