Silicon Valley, California (The Adobo Chronicles) – The International Society of Professional Wedding Photographers (ISPWP) has filed a class-action law suit in San Francisco alleging that smart phone manufacturers like Apple, Nokia and Samsung have all but killed their profession and business.
There was a time when weddings were a profitable source of income for professional photographers and videographers, but all that has changed since smart phone companies started to manufacture and market their products that included high-resolution cameras and video recorders.
This situation couldn’t have been more evident than during the December 30 wedding of Philippine actress Marian Rivera and actor Dingdong Dantes, held in Quezon City (see photo) . Nevermind that it was labeled the “Wedding of the Century” and a “Royal Wedding;” the couple decided not to hire a professional wedding photographer. Instead, in their wedding invitation, they asked their invited guests to bring their smart phones and take as many pictures as they can and send them to the couple to put in their wedding album.
From all indications, it was by Philippine standards, a very expensive and extravagant wedding, but there was a zero bill for photography and videography.
The class-action suit is being watched very closely by wedding photographers all over the world. It could mean the end of their profession or a big boost to their business.