BAGUIO CITY, Philippines (The Adobo Chronicles, Manila Bureau) – McDonald’s, the American fast food giant, has finally thrown in the towel, realizing that in the Philippines, it just cannot compete with its local counterpart, Jollibee.

But the resilient McDonald’s is not giving up altogether.  It has started to shift its business operations from hamburgers to education.

Ronald McDonald has announced that it is taking over the ownership and management of the University of Baguio in the Philippines.

It is a move that is considered a ‘win-win’ situation because McDonald’s will not only profit from operating a university. Its student cafeteria will still offer the regular McDonald’s menu. What’s more, its revenue from operating the university will be tax-exempt.

If the pilot project in Baguio City is successful, McDonald’s plans to buy other universities throughout the Philippines.

What’s next? Perhaps a Bachelor’s Degree in Fastfood Business Administration?