Dallas, Texas (The Adobo Chronicles) – America-based AT&T is the world’s second largest telecommunications company with a market value in excess of $200 Billion. With over 105 million subscribers around the world and nearly a quarter million employees, AT&T has subsidiaries like AT&T Corp, AT&T Mobility, BellSouth, Southwestern Bell and AT&T Teleholdings.

The Board of Directors, meeting in the AT&T headquarters in Dallas, Texas, had a ‘coming to Jesus’ moment and unanimously approved to roll out an ambitious plan that would greatly benefit its current and future subscribers.  AT&T is calling it ‘Free Fridays.’

Effective Friday, May 2, 2014, subscribers can call anyone anywhere in the world for free any time from 12:00 am till 11:59 pm every Friday.  The Board of Directors declined to disclose what this new program will cost the company and its stockholders, but it said that it is part of its commitment to give back to its customers.

In order to avail of the no-charge calls, customers will need a unique code that will be included with their next monthly statement.

AT&T subscribers immediately hailed the announcement while thousands of Verizon, Sprint and other telecom subscribers have flooded the toll-free lines of these companies to cancel their service in order to switch to AT&T.