San Francisco, California (The Adobo Chronicles) – Everyone seems to be talking about Ello, the new, invite-only and ad-free social networking site that is making Facebook’s Mark Zuckerberg really really nervous.

Ello was created by a group of seven well-known artists and programmers as a simple, beautiful, and ad-free place to share artwork and connect with friends from around the world.

In its ‘About’ page, the founders state: “We built Ello because virtually all the other social networks were cluttered, ugly, and full of ads. We began to feel manipulated by the networks themselves — many of our posts were never seen by our friends at all, because ads had taken priority.We came to realize that a social network that has ads is a social network created for advertisers, not for people. Every move we made was tracked and recorded, and every post we made was read and sold to other companies so they could show us more ads. It wasn’t fun any more.”

Although still in its beta (trial) stage, Ello has already gone viral.

Alas, it is the wrong Ello. As millions of excited netizens googled the new site, something else kept coming up: an obscure nutritional products company with the same name, based in Monroe, Michigan. Owners of the Ello Corporation couldn’t be any happier with their free advertising.

The founders of Ello, the social networking site, blamed the situation on Apple iOS 8’s autofill feature.  When people type Ello.co (which is the correct URL) for the site , autofill adds ‘m’ thinking that they are searching for Ello.com, which is the URL for the Michigan nutritional company.