PCSO Unveils New Logo!

MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – ‘Tis the season for new slogans and logo changes in the Philippines!

First to unveil was the Department of Tourism which launched its controversial “Love The Philippines” slogan, complete with a stock video featuring tourist destinations abroad.

This was followed by the Philippine Amusement and Gaming Board (PAGCOR) which unveiled its new logo in time for its 40th anniversary.

Today, the Philippine Charity Sweepstakes Office (PCSO) will unveil its new log at a ceremony in Malacañang Palace. Like PAGCOR, PCSO is under the Office of the President.

Tourism Secretary Frasco Offloaded From Scheduled Flight To San Francisco!

NINOY AQUINO INTERNATIONAL AIRPORT, Philippines (The Adobo Chronicles, Manila Bureau) – Philippine Tourism Secretary Christina Garcia-Franco was scheduled to fly out of NAIA on Tuesday night. It was to be the start of her family leave from DOT.

Alas, she was “detained” for at least a couple of hours by Immigration authorities who were looking for her college diploma, NBI clearance, and proof of income.

One immigration officer was looking for money in her carry-on bag, hoping to find millions of pesos that DOT was to have paid to DDB, the ad agency that concocted the slogan “Love The Philippines” and produced the botched video that featured tourism sites abroad. (Frasco has insisted that not a single peso was paid to DDB).

When the interrogation was completed, the United Airlines plane bound for San Francisco had already closed the doors, and so Frasco was offloaded.

Moral of the story: tourism promotion is not all about slogans and videos. Rather, it is fixing airport woes like passenger offloading which has plagued the country’s main airport.

Adobo Chronicles Exclusive: PAGCOR Reveals Inspiration For New P3M Logo!

MANILA, Philippines ( The Adobo Chronicles, Manila Bureau) – Move over, ‘Love The Philippines,’ another controversy is brewing! No, not a slogan or branding, but a new P3 Million logo.

The Philippine Amusement and Gaming Corporation (PAGCOR) has unveiled a new logo in time for its 40th anniversary. No less that President Bongbong Marcos led the unveiling ceremony.

Almost instantly, netizens criticized the new logo with many asking “why fix something that doesn’t need fixing?”

The Adobo Chronicles reached out to the designer of the logo who is now P3 Million richer to ask what inspired him to come up with the red and blue graphic.

He said he the concept came to him while visiting Las Vegas. He was awed by the headdress of one of the showgirls.

Now you know!

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