Category Archives: Tourism

World Tourism Council: ‘Love The Philippines’ Judged The Best Tourism Slogan Of All Time

LAS VEGAS, Nevada (The Adobo Chronicles, Las Vegas Bureau) – The World Tourism Council, meeting in Las Vegas, today named the Philippines Department of Tourism’s new slogan the best of all time!

Love The Philippines” may have received the harshest criticism from both Filipinos and international travelers because of its use of stock images featuring countries other than the Philippines, but WTC said it has generated an amazing phenomenon never before seen in world tourism.

In naming recognizing the Philippine slogan, WTC said:

“The three-word slogan has captured the eyes, ears and mouths across continents. Everyone is now talking about the Philippines. International media has provided free coverage of the tourism campaign. Social media is now teeming with the controversial slogan – never mind that the images posted by netizens are of other countries. Kudos to the Philippines’ Tourism Department and to the ad agency that cooked up this phenomenal branding.”

(The Adobo Chronicles’ senior chief geopolitics correspondent Brian Neyra contributed to this report and painstakingly helped collate images from the Internet.)

DOT Revises ‘Love The Philippines’ Tourism Slogan!

MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Responding to demands and criticism, the Department of Tourism has finally relented to revising the “Love the Philippines” slogan.

It will be recalled that many Filipinos thought the slogan wasn’t catchy enough and that it has no clear message for foreigners to come visit the country.

The criticism was exacerbated with the release of a promo video that featured stock images from other countries.

But yesterday, officials and employees unanimously voted to adopt a new slogan:

“Love Christina Frasco!”

Philippine Exporters To Stick To Old Tourism Slogan!

MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Filipino exporters of locally-made products had so much fun with the old slogan of the Department of Tourism that they adopted it in their promos and packaging. It’s More Fun in the Philippines!

Given the controversy surrounding the new slogan of “Love The Philippines,” the National Association of Filipino Exporters issued a unified statement saying that their members will ignore the new logo and stick to the old.

The Adobo Chronicles spoke with top officers of Goldilocks who said that they will not change any of their packaging bearing the old tourism logo.

“We will not spend a single centavo to transition to the new slogan that’s not catchy nor makes sense,” they said.

“Besides, the old slogan blends perfectly with our packaging. We will not settle for anything without class,” they added.