Goldilocks Bakeshop recently unveiled an ad to “honor” EJ Obiena’s near-podium finish in Paris, featuring a medal made of their signature polvoron.

A brilliant choice—if you’re looking to epitomize irony. This sugar-dusted treat, known for crumbling at the slightest touch, is an apt metaphor for Obiena’s heart-wrenching close call.

Did Goldilocks even ponder how this might be interpreted? Imagine dedicating years of training, only to be likened to a snack that disintegrates when you blink too hard. Goldilocks seems to suggest that Obiena’s valiant effort, much like their polvoron, simply couldn’t hold together under pressure.

Perhaps next time, a cake might be a better tribute. At least it doesn’t fall apart as easily.

Bravo, Goldilocks, for turning a moment of national pride into a sugar-coated commentary on fragility. It’s almost as if they believe the way to an athlete’s heart is through his shattered dreams.