NEW YORK, New York (The Adobo Chronicles, Manila Bureau) – Bad publicity is still publicity, and controversy can turn into Broadway stardom!

This seems to be the case with Pinoy drag queen Pura Luka Vega who has become an instant viral video sensation after his performance dressed as Jesus Christ, and singing along to a rock version of “Ama Namin” (The Lord’s Prayer) was uploaded on social media.

Among those who took notice of Vega’s performance and the subsequent outcry from many Filipinos including lawmakers and religious leaders, was FilAm Loida Nicolas who happened to be meeting with top Broadway producers for a remake of the rock musical, “Jesus Christ Superstar.” Nicolas is reportedly investing millions of dollars for this project.

Initially, Nicolas wanted Filipino singer Freddie Aguilar (of “Anak” fame) to play the role of Jesus. But after she saw the Vega video, she told producers that she’d want the drag queen instead. The producers readily agreed.

Congratulations to Vega!