MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Why anyone would want bones in their donuts is mind-boggling, but an enterprising bakery in the Philippines has taken its merchandizing to a whole new level.

Shoppers at a leading supermarket in Manila were surprised but delighted to find out that they could actually buy boneless donuts — nicely packaged and for an affordable price. The donuts are a far cry from the colorful, glazed and decorated hole-punched pastries at Dunkin’s.

The boneless donuts were gone from the supermarket shelves in less than an hour after opening.