BONIFACIO GLOBAL CITY, Philippines (The Adobo Chronicles, Makati City Bureau) – The marketing gurus of Jollibee Foods Corporation really know their stuff.

When Jollibee BGC reopens after being shut down for 3 days because of the “crispy-fried towel” incident, it will be handing out free hand towels for every purchase of Chicken Joy.

With this reopening promotion, Jollibee BGC hopes to regain customer confidence after that unfortunate fiasco.

The Jollibee manager who spoke to The Adobo Chronicles said, “The joke is on us, hope that we all leave the incident behind us.”

For a free (and fresh) hand towel, why not?