MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Facing criticism that it has not been effective in its public campaign to encourage Filipinos to observe basic health protocols to prevent coronavirus infection, the Presidential Communications Operations Office (PCOO) headed by Secretary Martin Andanar is changing its strategy.

For the longest time, PCOO and Presidential Spokesperson Harry Roque have been advocating for “Mask, Hugas, Iwas” to no avail. Roque himself has been criticized for violating the very protocols he has been advocating.

In its new, improved public service ad, PCOO is encouraging Filipinos to avoid the “3 C’s,” of avoiding Crowded places, Confined and enclosed spaces, and Chismosas and Chismosos (gossips).