MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Got a Furtuner or a Corolla?

A traffic scheme that would ban certain car brands from EDSA on specific days is being proposed to the Metropolitan Manila Development Authority (MMDA) to address traffic congestion.

Former Philippine Amusement and Gaming Corporation consultant Ariston Gorospe submitted his proposed “vehicular brand reduction program” to the MMDA just days after the agency publicized another proposal – making EDSA a one-way road – which commuters and a senator called “ridiculous and not well thought of.”

It is estimated that more than half of all private vehicles that ply Metro Manila’s thoroughfares are Toyotas, and the proposal didn’t sit well with the car owners. They said they were bieng discriminated agianst because of their car brand of choice.

Gorospe’s proposal would ban Toyotas from EDSA on Mondays.

Today, the Metro Manila Association of Toyota Car Owners (MMATCA) announced that its members will stage an all-day protest motorcade along the entire stretch of EDSA this coming Monday to show their objection to the proposed ban.  The Toyotans hope to put EDSA traffic on standstill.

Forget about people power. Here comes car power!