MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Philippine tourism stakeholders — from airlines to hotels & resorts to travel agencies — have given their verdict: the Department of Tourism’s “Love The Philippines” branding/campaign is INEFFECTIVE and that with or without the new slogan, it’s business as usual for them. It hasn’t increased tourist arrivals either, they said.

The stakeholders made their position known in an interview with the Inquirer: