In a grand display of candor, Rigoberto Tiglao, the multifaceted diplomat-columnist-turned-blogger, has revealed a shocking truth: media is merely a bulletin board and PR firm for the moneyed people and companies.

Brilliantly borrowing from stand-up comedian, social critic, actor and author George Carlin—because originality is passé—Tiglao admits what we knew all along: the rich control the narrative.

With the precision of a seasoned satirist, Tiglao, who has now joined the ranks of fake news mongers, assures us he’s part of the solution by being part of the problem. His revelation, akin to discovering water is wet, elevates him to the echelon of vloggers where truth is as flexible as his career path.

Indeed, who better to lead us into this brave new world of alternative facts than a man with a résumé as diverse as his principles? Kudos to Tiglao for illuminating the obvious with such flair.