In a backfiring case of corporate crisis (mis)management, ChowKing recently issued a public statement addressing an out-of-store order-taking practice at one of its branches. 

However, what was meant to be a damage control masterpiece ended up resembling a fast-food Shakespearean tragedy.

The statement inadvertently shifted the public’s focus from the location blunder to the real heart of the matter: ChowKing’s questionable culinary offerings. Netizens, armed with keyboards and a hunger for justice, took the opportunity to dissect the fast-food giant’s menu with surgical precision.

Unreasonable prices? Check. Portions that make a thumb-sized appetizer seem like a feast? Double check. Rancid chicken? A triple check. And let’s not forget the oily pancit canton, which could rival an oil spill in its environmental impact.

It appears that ChowKing underestimated the power of the internet’s food critics, who care more about what they’re served than where they order it. 

Perhaps next time, the company should focus on enhancing its recipes rather than crafting statements that unintentionally turn them into the laughing stock of the online foodie community.